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Insights and updates for sales, marketing, and customer service professionals
Updated: 16 hours 4 min ago

How to prospect and reach out to leads in the post-GDPR era

Fri, 08/10/2018 - 06:06
Ever since the enactment of GDPR, the way sales professionals prospect and reach out to their potential customers has changed drastically. Your sales activities can no longer include sending out a bulk promotional email or any unsolicited email to contacts just because you have their email addresses. The new regulation has made prospecting and reaching […]
Categories: CRM

Key to GDPR success: honour these 8 customer rights

Mon, 07/30/2018 - 10:01
Ever since the European General Data Protection Regulation (GDPR) came into effect, businesses have been rigorously taking measures to ensure the privacy and protection of their customer’s personal data. To successfully become GDPR compliant, businesses have to enable their customers to exercise eight fundamental rights. These rights give customers a greater control over how businesses […]
Categories: CRM

Take your first step towards being GDPR compliant – get rid of duplicate contacts

Sun, 07/08/2018 - 23:43
In the wake of GDPR, businesses are taking measures to keep their CRM data accurate and up-to-date. But, many businesses, without realising, fail in their efforts to be compliant because of one common problem – duplicate records. How do duplicate contact records jeopardise your efforts to comply with GDPR? Let’s say you’ve saved contact details […]
Categories: CRM